Holistic or Sustainable Marketing:

Holistic Marketing or Sustainable Marketing refers to styles of marketing approach that incorporates the basic needs of the customer, the society and the organization in general, and a nation as a whole over a long term. Holistic Marketing covers various factors such as ecological marketing, corporate social responsibility and many more. All the processes which lead to an enhanced relationship with the consumers by directly supplying of goods and services needed by them can also categorized under holistic marketing.

Whisper as a brand has always aimed to work towards a social cause, which is very evident in its marketing, advertising and branding as well. Be it the #Touchthepickle campaign, where it talks about abolishing the social myths associated with menstruating women or be it “Have a Happy Period” campaign where it talks about coming out of the closet and celebrate womanhood without any taboos. The ‘Shiksha’ campaign launched in India is another such initiative, often featured as TVCs on the Indian television and on the internet. It is a core Procter & Gamble’s FMCG products initiative which helps and supports the underprivileged children of India to gain access to a better life and education.

The e-commerce giant Flipkart has recently collaborated with FMCG major Procter & Gamble’s signature CSR campaign ‘Shiksha’ in its unique initiative. A part of the revenue earned by Flipkart over the P&G products goes for the ‘Shiksha’ campaign. 

The consumers can purchase the P&G products from Flipkart and support the P&G ‘Shiksha’ campaign that helps the underprivileged children in India get access to education.