Branding:

Whisper understands that every girl is unique, we are each very special, and hence offers a wide range of sanitary napkins to suit the needs of every girl and woman. Whisper is the brand which ensures that with the correct menstrual pad, a young girl could take the first step towards having a Happy Period!

As far as branding of Whisper is considered it is one of the classic examples of brand building in the country. It entered the market when Johnson & Johnson’s Stayfree was already a key player in the market under the female health and hygiene sector. With its unique marketing strategy of focusing on the social issues, Whisper has attained a premium brand status because of its high quality sophisticated packaging.

A very interesting observation to highlight in the whisper commercials are that the subject in the TVC i.e., the young girls are wearing the same colored clothes as the Whisper Sanitary Napkins i.e.,  a combination of Green and White, which clearly reflects the acceptance of the brand into the lives of the the TG. The same connotation can be observed during public affairs and media promotions of the brand.