Analyzing Business Markets:

Business marketers often come across the same challenges as consumer marketers. In particular, understanding their consumers and customers and also their values are of paramount importance to both.

The buyers of the business or the customers face numerous decision dilemmas in marking a purchase. The basic three types of buying situation that a customer faces are:        

Straight rebuy - the purchasing department of any organisation reorders supplies i.e., bulk sanitary napkins on a scheduled basis and selects from suppliers on approved list. These suppliers especially make an extra effort to maintain product and service the quality of the product and more than often also propose automatic reordering systems in order to save time.

Modified rebuy - the buyer wants to change any specifications of the product for example prices, delivery requirements etc. This process usually requires additional participants on both the parties.

New task - Its mainly when a purchaser buys a product or service for the first time). The greater the cost or risk, the bigger the number of participants, and the superior their information gathering would be - the longer the time they will take for a decision. The new-task buying process goes through more than a few stages: awareness, interest, evaluation, trial, and adoption.