Product Introduction:

Product	Whisper Sanitary Napkins
Parent Company	Procter & Gamble (P&G)
Category	Hygiene and Health Care
Sector	FMCG
Tagline/ Slogan	Have a Happy Period!

Introduction:

Procter & Gamble Co., better known as P&G, is an American multinational consumer goods company. It is headquartered in Ohio, the United States of America. William Procter and James Gamble, both from the United Kingdom, were the founders of P&G. The product range of P&G is huge. P&G has not just expanded its name in USA but across the world. Standing amongst India’s leading Fast Moving Consumer Goods (FMCG) Companies, P&G Hygiene and Health Care Ltd has a turnover greater than Rs. 500 crore. P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. are two of P&G subsidiaries.

One of the revolutionary products launched in India by P&G in the year 1989 was Whisper sanitary napkins. An innovatory product in itself, Whisper sanitary napkin was designed in the benefit of Indian women’s personal hygiene.