Product:

The product Whisper Sanitary napkins are associated with the biggest taboo in India i.e., 

'menstruation'.

Menstruation is a subject that has culturally been considered a taboo and is entrenched with misconceptions and disregard, with little cognizance of the hazards of inadequate menstrual protection. There have been several surveys across India to find out the sanitary napkins penetration among the Indian citizens and it is a subject of deep concern on how the topic of female heath and hygiene is neglected at all the levels.

Whisper Sanitary napkins, launched in the year 1989 in India is the first brand to help spread the awareness about the basic health and hygiene associated with menstruation. 

The main objective of a sanitary napkin should be to provide high and prompt absorbency during menstruation period and this is the strategy followed by Whisper. It clearly compares itself with other ordinary sanitary napkins and proves its efficiency.