PLC and ILC:

Product Life Cycle:

Whisper as a product is high in cost and therefore may not be the first choice among the majority of middle class consumers. Since its introduction in India by all means it is making an effort to target the consumers at the entry level that is when a girl first starts using sanitary napkins. And with the variation in its packaging and product type, Whisper is now able to penetrate into the middle class masses of the Indian society as well and hence is sustaining its growth though the Indian market.

Industry Life Cycle:

Though the concept of sanitary napkins may not sound alien to the majority of urban masses but it is still in its introductory phase if the whole of India is to be considered. Merely 20% of Indian women use sanitary napkins. 70% of the Indian women cannot even afford a sanitary napkin. And since Whisper Sanitary Napkins fall under the premium quality product the chances of it crossing over to the growth phase is a little far in the future.