Competition:
The Indian sanitary napkins business has the
following dominant players apart from Whisper Sanitary Napkins:
Though the main
competitor of Whisper Sanitary Napkins is Stayfree, there are other new players
in the market that can give a competition to Whisper for a short span of time.
Amongst all the competitors such as Carefree, Kotex, Sofy, Stayfree, She and
Don’t Worry sanitary napkins Kotex is emerging as a great challenge. Lower in
cost as compared to Whisper and Stayfree and almost average performance is the
prime reason behind its popularity among young consumers.
Interestingly, Kotex
is also a Johnson & Johnson product same as Stayfree, which means that
these two products if combined will have a higher share than Whisper alone.
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