Thursday, 28 August 2014

Marketing Mix Elements:



The Whisper product range does not differs across India. It almost sells the same set of products across the country. The only parameter in which it varies is the type of sanitary napkins that it offers for its consumers. Apart from the basic Whisper Regular Sanitary Napkins, it offers a huge assortment of sanitary napkins such as, Whisper Ultra Clean, Whisper Ultra Soft, Whisper Ultra Nights and Whisper Maxi fit. Amongst all these product variations Whisper launched two new products, Whisper Ultra Clean – “Kadam Badhaye Jaa” and New Whisper Ultra Soft – “Gentle on Skin”. With the added benefits of being able to use them for a longer period of time and without any discomfort were the bonus points of these two new products.

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